LabelExpo, the iconic trade show for the labeling industry, is changing its name and will become Loupe starting in 2026. The first edition under this new identity, Loupe Americas 2026, will take place in Chicago in September. This change reflects the evolution of the sector, where printing technologies developed for labels such as inline flexo, digital and hybrid are now expanding into flexible packaging and folding cartons.
A History of Innovation
In its early years, LabelExpo focused on narrow web and self-adhesive labels. Over time, the show diversified to include new technologies such as shrink sleeves, wraparound labels, in-mold labels and smart technologies like RFID.
Today, a similar dynamic is occurring with folding cartons. Visitors interested in this segment now represent a significant portion of the audience, drawn by inline, digital and hybrid printing solutions already familiar to the labeling industry.
Loupe and Cutting Edge Technology
The Loupe rebrand is not competing with general print or packaging trade shows. It aims to highlight technologies developed for labeling such as inline flexo, rotary offset, digital and hybrid and apply them to new sectors with growth opportunities. Visitors will discover innovations for efficient and cost-effective production of labels, short-run flexible packaging and folding cartons produced inline or digitally.
Our Presence at the Show
We will be exhibiting at Loupe 2027 on stand 2B32 alongside our co-exhibitors Rototechnix (RTX), a leader in rotary tools recognized for over 40 years for optimizing clients’ production tools, and KissCut, a manufacturer of high-precision cutting dies for envelope dies, male female dies and label dies.
Come meet our team to see how our rotary cutting solutions combine precision, productivity and flexibility and learn how they can transform your production processes. Loupe 2027 is the perfect opportunity to explore the latest innovations and discuss your projects with our experts.
